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Decipher Your Value
Business Valuations at a Fair Price
Los Angeles Based
(775) 373-5214

Business Valuation
Understand how business value is calculated, what affects it, and why it matters.


Surviving the Scrutiny: Your Ultimate Guide to Business Sale Preparation in California
Preparing for a business sale in California? Due diligence is intense, but proper documentation can turn scrutiny into an advantage. Get a practical checklist for financial, legal, operational, and HR records—plus tips for keeping digital assets, customer info, and compliance in order for business sale preparation in California.

Peter Lopez
Nov 24, 2025


Financial Friday: Cash Flow vs. Profit: What Really Matters in Valuations
California business owners often confuse cash flow and profit when prepping for a sale. Discover why cash flow drives valuations, how profit supports long-term value, and practical tips to track both. Get clear, jargon-free advice with examples tailored for business sale preparation in California.

Peter Lopez
Nov 24, 2025


M&A Monday: How to Find the Right Broker (And Spot Warning Signs)
Choosing the right broker for business sale preparation in California can make or break your deal. Learn key qualifications, warning signs, and tips to spot a partner who’ll protect your interests—and your bottom line.

Peter Lopez
Nov 17, 2025


Wisdom Wednesday: Personal Brand Power: How Owners Influence Business Value in California
For California small business owners, preparing for a sale means more than reviewing financials—it’s about your reputation. At Decipher Your Value, we’ve seen a strong personal brand add real dollars to a company’s price. Buyers measure your influence, industry relationships, and community trust. Your leadership and network can increase value—if you show it’s built into your team and not just tied to you.

Peter Lopez
Nov 13, 2025


Understanding Business Valuation Services for Growth
Understanding Business Valuation Services for Growth | Decipher Your Value

Peter Lopez
Nov 10, 2025


M&A Monday: Legal Pitfalls to Avoid Before Listing Your Business for Sale
When it comes to business sale preparation California, most owners focus on financials, operations, and market positioning. But legal issues can derail even the most promising deals faster than you can say "due diligence." At Decipher Your Value, we've seen countless transactions stumble over preventable legal pitfalls that sellers didn't know existed.
The reality is that buyers are more sophisticated than ever, and their legal teams are trained to spot red flags.

Peter Lopez
Nov 10, 2025


Financial Friday: Understanding Your EBITDA: Shortcut to a Better Valuation for California Business Sale Preparation
Financial Friday: Understanding Your EBITDA: Shortcut to a Better Valuation for California Business Sale Preparation| Decipher Your Value

Peter Lopez
Nov 7, 2025


Wisdom Wednesday: Building Buyer Trust: Why Transparency Wins Deals in California Business Sales
When it comes to business sale preparation in California, most owners focus on polishing their financials and tidying up operations. But there’s one crucial element that separates successful sales from deals that fall apart at the last minute: transparency. At Decipher Your Value, we've seen hundreds of business transactions over the years, and the pattern is clear—owners who embrace transparency from day one consistently achieve better outcomes than those who try to hide the

Peter Lopez
Nov 5, 2025


M&A Monday: How to Kickstart Business Sale Prep: Your First Five Steps
Thinking about selling your business? Whether you’re planning to exit in six months or five years, business sale preparation in California requires careful planning and strategic thinking. At Decipher Your Value, we've seen hundreds of business owners navigate this process, and those who start early always come out ahead.

Peter Lopez
Nov 4, 2025


How to Prep Your Small Business for Sale in 5 Steps (California Owner's Edition)
Selling your small business in California isn't just about putting up a "for sale" sign. The Golden State's complex regulatory environment and competitive market mean you need to get your ducks in a row well before you start fielding offers. Whether you're running a tech startup in Silicon Valley or a family restaurant in LA, proper preparation can mean the difference between a quick, profitable sale and months of frustration. The good news? Most of the prep work is stuff you

Peter Lopez
Oct 21, 2025


Life After the Sale: Planning Your Next Chapter (Money, Identity, and More) part 10 of 10
Life After the Sale: Planning Your Next Chapter (Money, Identity, and More) part 10 of 10| Decipher Your Value

Peter Lopez
Oct 19, 2025


Closing the Deal: What Actually Happens at Closing and What to Expect After (part 9 of 10)
Closing the Deal: What Actually Happens at Closing and What to Expect After (part 9 of 10)| Decipher Your Value

Peter Lopez
Oct 17, 2025


Prepping Your Staff: What, When, and How to Tell Employees About a Sale (Part 5 of 10)
Prepping Your Staff: What, When, and How to Tell Employees About a Sale (Part 5 of 10) | Decipher Your Value

Peter Lopez
Oct 12, 2025


The Impact of Rising Interest Rates on Business Sales
Rising interest rates are changing the way buyers and sellers approach small business sales. Learn how rate hikes affect business values, deal flow, and what strategies can help you navigate today’s market.

Peter Lopez
Sep 25, 2025


The Cost of Not Knowing Your Business Value
Not knowing your business value can cost you. Discover the risks, missed opportunities, and practical reasons every small business owner should know their numbers.

Peter Lopez
Sep 11, 2025


Capital Gains Tax Explained for Business Sales
Capital gains tax for business sales, explained simply. Learn how it works, what matters for your sale, and practical steps for small business owners in 2025

Peter Lopez
Sep 9, 2025


Business Valuation as Part of Succession Planning
Discover why a clear business valuation is key for smooth succession planning—helping with fairness, tax planning, and setting expectations for small business owners.

Peter Lopez
Sep 4, 2025


How to Use a Valuation to Plan Your Retirement
Learn how a business valuation can help you plan your retirement, set financial goals, and explore transition options—explained simply for small business owners.

Peter Lopez
Sep 3, 2025


7 Signs Your Business Is Ready for Valuation (Even If You're Not Selling Yet)
7 signs your business is ready for valuation—explained simply. Practical tips for small business owners, even if you’re not planning to sell.

Peter Lopez
Sep 1, 2025


Discover Your Value: A Guide for Small Business Owners
Learn how Decipher Your Value makes business valuation services simple and practical for small business owners, led by expert Peter Lopez

Peter Lopez
Aug 25, 2025
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