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Decipher Your Value
Know what your business is worth — before you need to
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Resources & Insights
Valuation & Sale Prep Resources


The No-Nonsense Guide to Buying Out Your Business Partner
Buying out a business partner fairly comes down to a few basics: check your agreement, settle on a realistic number, structure terms the business can actually support, and document everything clearly. This guide walks through the process in plain English.

Peter Lopez
6 days ago


How Do I Value a Business to Buy Out My Partner Fairly?
Buying out a partner is a massive life event. Learn how to use SDE and market multiples to find a fair price that respects your "sweat equity" and the market reality—without the $10k certified valuation fee.

Peter Lopez
May 19


The Ultimate Guide to Selling Your Business in 2026: Interest Rates, Market Timing, and Your Bottom Line
Thinking of selling your business in 2026? Discover how rising interest rates and changing market conditions can impact your business sale—and get practical tips to help you make the most of your exit. The Ultimate Guide to Selling Your Business.

Peter Lopez
May 13


What is the best way to value a small business for sale?
Don't fall for the "Magic Number Trap." Whether you're in HVAC or tech, discover the most accurate ways to value your business for sale and why revenue isn't the whole story.

Peter Lopez
May 6


The "Dirty" P&L: Why Your Accountant Might Actually Be Killing Your Sale Price
Think your accountant is a hero for keeping your tax bill low? Think again. While tax minimization is great for yearly cash flow, it can be a total value-killer when it’s time to sell. A "Dirty" P&L filled with personal expenses and aggressive deductions can scare off buyers and slash your business valuation by tens of thousands. Learn why your books need to be "clean" before you hit the market to get the price you actually deserve.

Peter Lopez
Apr 27
![[HERO] The Los Angeles Multiplier: Is Your Business Worth More Just Because of Your Zip Code?](https://cdn.marblism.com/EvLxts2E_kN.webp)
![[HERO] The Los Angeles Multiplier: Is Your Business Worth More Just Because of Your Zip Code?](https://cdn.marblism.com/EvLxts2E_kN.webp)
The Los Angeles Multiplier: Is Your Business Worth More Just Because of Your Zip Code?
I get this question a lot. I’ll be sitting in a coffee shop in Santa Monica or a warehouse in Commerce, and an owner will lean in and ask: “Peter, I’m in LA. Doesn’t that mean my business is worth a premium compared to some guy in the Midwest?” After eight years as a business broker and performing over a hundred valuations, I’ve learned that the answer is a classic "yes and no." But mostly, it’s about understanding the "LA Multiplier", the invisible force that either pads you

Peter Lopez
Apr 24
![[HERO] Not all revenue is created equal...](https://cdn.marblism.com/9jabLCWshEm.webp)
![[HERO] Not all revenue is created equal...](https://cdn.marblism.com/9jabLCWshEm.webp)
Not all revenue is created equal...
If you’ve spent any time running a business, you’ve probably had that one client. You know the one. Their name pops up on your phone, and your stomach immediately does a somersault. You know the call is going to be about a "crisis" that isn't a crisis, a request for a discount on work already completed, or a complaint about a process they agreed to three months ago. But then you look at your P&L, see the check they write every month, and tell yourself, “It’s fine. Revenue is

Peter Lopez
Apr 23
![[HERO] 10 Things to Know for an SBA Backed Sale](https://cdn.marblism.com/H38PH-Vwsa5.webp)
![[HERO] 10 Things to Know for an SBA Backed Sale](https://cdn.marblism.com/H38PH-Vwsa5.webp)
10 Things to Know for an SBA Backed Sale
If you’re looking to sell your business, there’s a high probability that your buyer is going to walk through the door with an SBA 7(a) loan application in their hand. In my eight years as a business broker and after performing over 100 valuations, I’ve seen this play out in every industry from machine shops in the Valley to boutique retail in Santa Monica. The Small Business Administration (SBA) doesn’t actually lend the money; they guarantee a portion of the loan for the ban

Peter Lopez
Apr 22


How to Avoid the Biggest SBA Pitfalls When Structuring Your Business Sale
Selling your business with an SBA loan is the gold standard, but it’s also a minefield of rigid rules. From "tax return reality" gaps to lease hurdles that kill deals in the final hour, here is how to spot the pitfalls and structure your sale to actually get it across the finish line.

Peter Lopez
Apr 10


All-Cash vs. Seller Financing: Which Is Better For Your Business Sale?
Every time I sit down with a business owner, whether it’s a guy like Mark, who’s been running a machine shop for thirty years, or someone like Linda, who’s meticulously planned her exit for a decade, the first thing they tell me is: "Peter, I want an all-cash deal. I want to hand over the keys, take the check, and never look back." I get it. After years of grinding, managing employees, and dealing with California’s ever-changing regulations, the idea of a clean break is incre

Peter Lopez
Apr 4


M&A Monday: The Simple Trick to Improve Your Profit Margins Using Automation Right Now
Happy M&A Monday! In California, keeping your profit margins healthy is a survival skill. This post explores a simple, high-impact "trick" for business sale preparation in California: automating your accounts payable. By streamlining your back office, you don't just save time—you boost your valuation multiple and hand over a more profitable, "turnkey" asset to a buyer. Learn how even small internal fixes can add six figures to your final sale price.

Peter Lopez
Mar 30


Using Your 401k to Buy a Business
Thinking about buying a business? You might be surprised to learn that your 401k could be a powerful tool to help you get there. Using your retirement savings to invest in a business is a bold move, but it can be a smart one if done right. Let’s explore how you can tap into your 401k to buy a business, what you need to know, and how to make the most of this opportunity. Understanding 401k Business Investment Tips Before diving in, it’s important to understand the basics. Your

Peter Lopez
Feb 4


Surviving the Scrutiny: Your Ultimate Guide to Business Sale Preparation in California
Preparing for a business sale in California? Due diligence is intense, but proper documentation can turn scrutiny into an advantage. Get a practical checklist for financial, legal, operational, and HR records—plus tips for keeping digital assets, customer info, and compliance in order for business sale preparation in California.

Peter Lopez
Nov 24, 2025


Financial Friday: Cash Flow vs. Profit: What Really Matters in Valuations
California business owners often confuse cash flow and profit when prepping for a sale. Discover why cash flow drives valuations, how profit supports long-term value, and practical tips to track both. Get clear, jargon-free advice with examples tailored for business sale preparation in California.

Peter Lopez
Nov 24, 2025


Wisdom Wednesday: Networking That Pays Off for Business Sale Preparation California
Strategic local networking is a secret weapon for business sale preparation in California. Learn how joining the right groups—Chambers, industry associations, peer networks—can boost your business value, connect you to professional advisors, and even help attract buyers, with practical tips for making connections that count.

Peter Lopez
Nov 20, 2025


Understanding Business Valuation Services for Growth
Understanding Business Valuation Services for Growth | Decipher Your Value

Peter Lopez
Nov 10, 2025


M&A Monday: Legal Pitfalls to Avoid Before Listing Your Business for Sale
When it comes to business sale preparation California, most owners focus on financials, operations, and market positioning. But legal issues can derail even the most promising deals faster than you can say "due diligence." At Decipher Your Value, we've seen countless transactions stumble over preventable legal pitfalls that sellers didn't know existed.
The reality is that buyers are more sophisticated than ever, and their legal teams are trained to spot red flags.

Peter Lopez
Nov 10, 2025


Wisdom Wednesday: Building Buyer Trust: Why Transparency Wins Deals in California Business Sales
When it comes to business sale preparation in California, most owners focus on polishing their financials and tidying up operations. But there’s one crucial element that separates successful sales from deals that fall apart at the last minute: transparency. At Decipher Your Value, we've seen hundreds of business transactions over the years, and the pattern is clear—owners who embrace transparency from day one consistently achieve better outcomes than those who try to hide the

Peter Lopez
Nov 5, 2025


M&A Monday: How to Kickstart Business Sale Prep: Your First Five Steps
Thinking about selling your business? Whether you’re planning to exit in six months or five years, business sale preparation in California requires careful planning and strategic thinking. At Decipher Your Value, we've seen hundreds of business owners navigate this process, and those who start early always come out ahead.

Peter Lopez
Nov 4, 2025


How to Prep Your Small Business for Sale in 5 Steps (California Owner's Edition)
Selling your small business in California isn't just about putting up a "for sale" sign. The Golden State's complex regulatory environment and competitive market mean you need to get your ducks in a row well before you start fielding offers. Whether you're running a tech startup in Silicon Valley or a family restaurant in LA, proper preparation can mean the difference between a quick, profitable sale and months of frustration. The good news? Most of the prep work is stuff you

Peter Lopez
Oct 21, 2025
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