GET TO KNOW ME...

After more than 8 years in business sales and acquisitions — and working on over 100 business valuations with two respected Los Angeles brokerages — I saw the same problem again and again:

Too many small business owners had no clear idea what their business was worth.

That’s why I created Decipher Your Value. Our easy, industry-specific calculators give you instant, data-driven insights into your business’s market value — without the jargon or the hefty appraisal fees.
 

Whether you’re thinking of selling, bringing in an investor, or just curious, I’m here to help you understand and maximize your business value.

Above I love to deal with people and my greatest strength is building relationships.
 
Originally from Cuba, my family moved to Los Angeles in 1964. I have business development experience both in the US and Mexico and I am comfortable dealing with people from many diverse cultures.

I am fluent in Spanish, I love books, cars,and  movies. I especially enjoy studying history, reading biographies