After more than eight years in business sales and acquisitions — and contributing to over 100 business valuations with two respected Los Angeles brokerages — I noticed the same challenge everywhere:

Most small business owners didn’t have a clear understanding of what their business was actually worth.
 

I built Decipher Your Value to change that.
Our industry-specific tools and snapshot valuations give owners fast, data-driven insights without the jargon, guesswork, or the high cost of traditional appraisals.
 

Whether you’re planning ahead, exploring a future sale, considering an investor, or simply want more clarity, my goal is to help you understand — and increase — your business value.
 

I’ve always loved working with people, and relationship-building is one of my greatest strengths.

I bring experience in business development across the U.S. and Mexico, and I’m comfortable working with business owners from diverse backgrounds.

Outside of valuation work, I’m fluent in Spanish and enjoy books, cars, movies, history, and biographies.