After more than eight years working in business sales, acquisitions, and valuation — and contributing to over 100 business valuations with respected Los Angeles brokerages — I noticed the same challenge everywhere:

Most small business owners didn’t have a clear understanding of what their business was actually worth.

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I built Decipher Your Value to change that.

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Decipher Your Value provides independent, data-driven business valuations designed to give owners clarity without broker pressure, inflated promises, or the high cost of traditional appraisals.

The goal is simple: help owners make better decisions long before a sale, investor, or transition is on the table.

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Whether you’re planning ahead, exploring a future sale, considering an investor, or just want a clearer picture of where you stand, my work focuses on helping you understand — and increase — your business value.

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My approach is shaped by experience on both sides of the table: valuation and deal analysis, paired with close, hands-on work with business owners navigating real-world constraints, tradeoffs, and growth decisions.

 

That perspective allows me to evaluate businesses the way buyers do during diligence — not just how theory suggests they should be evaluated.

Outside of work, I’m a single father with a deep appreciation for art, history, and biographies.

Those interests influence how I think about systems, patterns, and long-term value — and they carry into how I approach every engagement with care, independence, and respect for what owners have built.