Decipher Your Value
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179 essential terms every small business owner should know — organized across 13 categories.
Core concepts behind how businesses are valued and what determines worth.
Business Valuation Fundamentals
Key income metrics used to assess what a business actually generates.
Earnings & Profitability
Expenses added back to earnings to reflect true owner benefit.
Add-Backs & Adjustments
How expenses are categorized and what they reveal about the business.
Cost Structure
The approaches used to calculate what a business is worth.
Valuation Methods
The mechanics of how business deals are structured and closed.
Deal Structure & Transactions
Loan types and financing terms relevant to business transactions.
Financing & SBA
Factors that increase or decrease what a buyer will pay.
Risk & Value Drivers
How market conditions and industry data shape valuation.
Industry & Market
Concepts around transferring, structuring, or exiting a business.
Exit Planning & Ownership
The documents and accounting methods behind business financials.
Financial Statements & Reporting
Legal entity types and ownership structures that affect valuation.
Business Structure & Legal
The professionals involved in valuation, transactions, and business sales.
Brokers & Advisors