top of page
Decipher Your Value
Know what your business is worth — before you need to
Fair Valuations. Real Numbers. Zero Pressure.
L.A. Based
(775) 373-5214

Value Drivers & Business Growth
Owners who aren’t selling yet but care about increasing value.


How Far in Advance Should I Prepare My Business for Sale?
Wondering how far in advance to prepare your business for sale? The IBBA says 12-24 months of prep plus 7-10 months to sell. This guide breaks down what to fix first and how to avoid leaving money on the table.

Peter Lopez
4 days ago
![[HERO] How to Increase Your Business Value Before You’re Ready to Sell](https://cdn.marblism.com/iJcRPX63a1d.webp)
![[HERO] How to Increase Your Business Value Before You’re Ready to Sell](https://cdn.marblism.com/iJcRPX63a1d.webp)
How to Increase Your Business Value Before You’re Ready to Sell
You don’t wait until you’re selling the truck to change the oil. The best time to increase your business value is when you have no intention of leaving. Discover how to turn your business into a predictable asset that buyers will fight for.

Peter Lopez
May 15


The "Dirty" P&L: Why Your Accountant Might Actually Be Killing Your Sale Price
Think your accountant is a hero for keeping your tax bill low? Think again. While tax minimization is great for yearly cash flow, it can be a total value-killer when it’s time to sell. A "Dirty" P&L filled with personal expenses and aggressive deductions can scare off buyers and slash your business valuation by tens of thousands. Learn why your books need to be "clean" before you hit the market to get the price you actually deserve.

Peter Lopez
Apr 27
![[HERO] The Los Angeles Multiplier: Is Your Business Worth More Just Because of Your Zip Code?](https://cdn.marblism.com/EvLxts2E_kN.webp)
![[HERO] The Los Angeles Multiplier: Is Your Business Worth More Just Because of Your Zip Code?](https://cdn.marblism.com/EvLxts2E_kN.webp)
The Los Angeles Multiplier: Is Your Business Worth More Just Because of Your Zip Code?
I get this question a lot. I’ll be sitting in a coffee shop in Santa Monica or a warehouse in Commerce, and an owner will lean in and ask: “Peter, I’m in LA. Doesn’t that mean my business is worth a premium compared to some guy in the Midwest?” After eight years as a business broker and performing over a hundred valuations, I’ve learned that the answer is a classic "yes and no." But mostly, it’s about understanding the "LA Multiplier", the invisible force that either pads you

Peter Lopez
Apr 24
![[HERO] Not all revenue is created equal...](https://cdn.marblism.com/9jabLCWshEm.webp)
![[HERO] Not all revenue is created equal...](https://cdn.marblism.com/9jabLCWshEm.webp)
Not all revenue is created equal...
If you’ve spent any time running a business, you’ve probably had that one client. You know the one. Their name pops up on your phone, and your stomach immediately does a somersault. You know the call is going to be about a "crisis" that isn't a crisis, a request for a discount on work already completed, or a complaint about a process they agreed to three months ago. But then you look at your P&L, see the check they write every month, and tell yourself, “It’s fine. Revenue is

Peter Lopez
Apr 23


M&A Monday: Average EBITDA Multiples for 10 Key Industries in 2026
Learn the actual 2025-2026 EBITDA multiples for small businesses. Find out how to de-risk your operations and close the "Public Gap" for a life-changing exit.

Peter Lopez
Apr 6


M&A Monday: The Simple Trick to Improve Your Profit Margins Using Automation Right Now
Happy M&A Monday! In California, keeping your profit margins healthy is a survival skill. This post explores a simple, high-impact "trick" for business sale preparation in California: automating your accounts payable. By streamlining your back office, you don't just save time—you boost your valuation multiple and hand over a more profitable, "turnkey" asset to a buyer. Learn how even small internal fixes can add six figures to your final sale price.

Peter Lopez
Mar 30


Financial Friday: Cash Flow vs. Profit: What Really Matters in Valuations
California business owners often confuse cash flow and profit when prepping for a sale. Discover why cash flow drives valuations, how profit supports long-term value, and practical tips to track both. Get clear, jargon-free advice with examples tailored for business sale preparation in California.

Peter Lopez
Nov 24, 2025


Wisdom Wednesday: Personal Brand Power | How Owners Influence Business Value in California
For California small business owners, preparing for a sale means more than reviewing financials—it’s about your reputation. At Decipher Your Value, we’ve seen a strong personal brand add real dollars to a company’s price. Buyers measure your influence, industry relationships, and community trust. Your leadership and network can increase value—if you show it’s built into your team and not just tied to you.

Peter Lopez
Nov 13, 2025


Understanding Business Valuation Services for Growth
Understanding Business Valuation Services for Growth | Decipher Your Value

Peter Lopez
Nov 10, 2025


Financial Friday: Understanding Your EBITDA: Shortcut to a Better Valuation for California Business Sale Preparation
Financial Friday: Understanding Your EBITDA: Shortcut to a Better Valuation for California Business Sale Preparation| Decipher Your Value

Peter Lopez
Nov 7, 2025


Surviving Due Diligence: What Buyers Will Dig Into and How to Prepare (part 8 of 10)
Due diligence isn’t just paperwork—it’s the part where buyers peel back every layer of your business to see what’s really going on.

Peter Lopez
Oct 16, 2025


Creating the Best First Impression: How to Market Your Business to Attract Buyers (Part 6 of 10)
Creating the Best First Impression: How to Market Your Business to Attract Buyers

Peter Lopez
Oct 14, 2025


Cleaning Up Operations: Streamlining, Systems, and Making Things Easy for a Buyer (Part 4 of 10)
Picture this: A potential buyer walks into your business and within 30 minutes, they understand exactly how everything works. Your processes are clear, your systems talk to each other, and operations run like clockwork even when you're not there. That's the power of streamlined operations: and it's what separates businesses that sell quickly at premium prices from those that struggle to find buyers. When you're preparing to sell, messy operations are like showing up to a job

Peter Lopez
Oct 11, 2025


How to Build a Business Buyers Can't Resist: What Makes a Business Attractive
Learn actionable ways to make your business irresistible to buyers—focus on clean books, repeat customers, easy-to-run operations, and other buyer-friendly essentials.

Peter Lopez
Sep 23, 2025


The Role of Owners: Why You Need to Become Replaceable Before Selling
The Role of Owners: Why You Need to Become Replaceable Before Selling

Peter Lopez
Sep 20, 2025


Building a Sellable Business: What Buyers Actually Want to See
Discover what makes your business more attractive to buyers—from solid systems to steady growth and a balanced customer base. Get practical tips to boost your business’s value before you sell.

Peter Lopez
Sep 18, 2025


The Impact of Customer Concentration on Business Value
Learn why relying on a few big customers can hurt your business’s value—and what you can do about it. Get simple tips to spot, address, and fix customer concentration risks before you sell.

Peter Lopez
Sep 17, 2025


Why Strong Systems Make Your Business Worth More
Picture this: You've built a successful business, but when you're out sick for a week, everything falls apart. Orders get delayed, customers complain, and your team is scrambling to figure out basic processes. Now imagine the opposite: you take a two-week vacation, and when you return, everything ran smoothly without you. Which business do you think a buyer would pay more for? Strong systems aren't just nice-to-have organizational tools. They're value multipliers that can sig

Peter Lopez
Sep 16, 2025


Growth That Sells: Strategies for Making Your Business More Attractive - Value Drivers Buyers Care About
Curious how to make your business more attractive to buyers? Discover the top value drivers—from profitability to customer base—and learn practical ways to boost your appeal before selling. Simple, actionable tips for small business owners!

Peter Lopez
Sep 15, 2025
bottom of page