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Decipher Your Value
Los Angeles Based Business Valuation Specialist
Fair Valuations. Real Numbers. Zero Pressure.
(775) 373-5214


How to Value a Small Business (Without Hiring a Broker)
Stop guessing what your company is worth. From SDE multiples to EBITDA, this guide breaks down how to value a small business using real-world data, helping you move from a "magic number" to total negotiation clarity.

Peter Lopez
18 hours ago


What Is My Business Worth? A Small Business Owner's Guide
Curious about your business's real-world value? From SDE to owner dependency, learn the five key factors that determine what a buyer will actually pay for your company.

Peter Lopez
2 days ago


Building a Sellable Business: What Buyers Actually Want to See
Discover what makes your business more attractive to buyers—from solid systems to steady growth and a balanced customer base. Get practical tips to boost your business’s value before you sell.

Peter Lopez
Sep 18, 2025


How to Use Your 401(k) to Buy a Business (Without the Headaches)
Buying a business often feels like a catch-22: you need money to make money, but getting that money usually requires already having money or jumping through endless loan hoops. If you've been building up your 401(k) for years, you might wonder if those retirement funds could help you become a business owner today. The good news? Yes, you can use your 401(k) to buy a business. The even better news? There are legitimate, IRS-approved ways to do it without getting hammered by ta

Peter Lopez
Sep 11, 2025


The Cost of Not Knowing Your Business Value
Not knowing your business value can cost you. Discover the risks, missed opportunities, and practical reasons every small business owner should know their numbers.

Peter Lopez
Sep 11, 2025


How to Minimize Taxes When Exiting Your Business
Learn practical ways to minimize taxes when exiting your business—timing, capital gains tips, and planning strategies, explained simply for small business owners

Peter Lopez
Sep 10, 2025


Capital Gains Tax Explained for Business Sales
Capital gains tax for business sales, explained simply. Learn how it works, what matters for your sale, and practical steps for small business owners in 2025

Peter Lopez
Sep 9, 2025


The Tax Implications of Selling Your Business in 2025
Learn the tax implications of selling your business in 2025—capital gains, state taxes, and planning tips explained simply for small business owners.

Peter Lopez
Sep 8, 2025


How to Boost Your Multiple Before Selling (And Increase Your Business Value)
When business owners think about selling, they often focus on boosting revenue or cutting costs. But here's what really moves the needle: your valuation multiple. This single number — how many times your annual earnings a buyer will pay — can make the difference between a decent exit and a life-changing one. Multiples are how buyers translate confidence and risk into price. After working with over 100 business valuations, I've seen firsthand how the right moves can push a bus

Peter Lopez
Sep 7, 2025


The Ultimate Guide to Timing Your Business Sale: Interest Rates, Market Conditions, and Your Bottom Line
The Ultimate Guide to Timing Your Business Sale: Interest Rates, Market Conditions, and Your Bottom Line| Decipher Your Value

Peter Lopez
Sep 6, 2025


How to Get Your Financials Buyer-Ready (Without Losing Your Mind)
Get your business financials buyer-ready with simple, practical steps. A stress-free guide for small business owners preparing for a sale

Peter Lopez
Sep 5, 2025


Business Valuation as Part of Succession Planning
Discover why a clear business valuation is key for smooth succession planning—helping with fairness, tax planning, and setting expectations for small business owners.

Peter Lopez
Sep 4, 2025


How to Use a Valuation to Plan Your Retirement
Learn how a business valuation can help you plan your retirement, set financial goals, and explore transition options—explained simply for small business owners.

Peter Lopez
Sep 3, 2025


7 Simple Ways to Boost Your Business Value Before You Even Think About Selling
"7 Simple Ways to Boost Your Business Value Before You Even Think About Selling"):
Simple, practical tips for small business owners to boost their business value—no sales talk, just straightforward advice anyone can use.

Peter Lopez
Sep 3, 2025


7 Signs Your Business Is Ready for Valuation (Even If You're Not Selling Yet)
7 signs your business is ready for valuation—explained simply. Practical tips for small business owners, even if you’re not planning to sell.

Peter Lopez
Sep 1, 2025


Valuation Mistakes Business Owners Make (And How to Avoid Them)
Common business valuation mistakes—explained simply. Learn how small business owners can spot and avoid these pitfalls for a more accurate valuation.

Peter Lopez
Aug 31, 2025


How Industry Benchmarks Affect Your Business Value
Learn how industry benchmarks shape your business’s value. Discover practical ways small business owners can use benchmarks to gauge market position and risks.

Peter Lopez
Aug 30, 2025


What Documents Do You Need for a Business Valuation?
What documents do you need for a business valuation? Here’s a practical checklist for small business owners, making the process clear and stress-free.

Peter Lopez
Aug 29, 2025


How Long Does a Business Valuation Take?
Discover how long business valuations take, from quick DIY tools to detailed expert assessments. Understand what affects timing and what to expect.

Peter Lopez
Aug 28, 2025


What's the Difference Between Business Value and Sale Price?
Learn the difference between business value and sale price. Get practical insights for small business owners about what really determines your business’s worth.

Peter Lopez
Aug 27, 2025
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