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Decipher Your Value
Know what your business is worth — before you need to
Fair Valuations. Real Numbers. Zero Pressure.
L.A. Based
(775) 373-5214


What Valuation Method Is Best for a Small Service Business?
Not sure which valuation method fits your service business? This post breaks down SDE multiples, DCF, and revenue multiples with a worked example for a consulting firm — no jargon, just practical math you can actually use.

Peter Lopez
Jun 22


How to Evaluate a Business Sale Offer- part 2- "Negotiating" is Too Late
In Part 1 of this series, we talked about the nuts and bolts of a business offer. We covered how to read between the lines and why the headline price isn't always what ends up in your bank account. If you haven't read that yet, I’d suggest starting there because today we’re going a layer deeper. I’ve spent years as a business broker and valuation specialist, and I’ve seen hundreds of valuations cross my desk. If there is one thing I’ve seen, it’s a business owner who thinks t

Peter Lopez
Jun 18


How to Evaluate a Business Sale Offer (Before You Say Yes or No)
You’ve built your business—now an offer is on the table. But is it actually a good deal? Learn how to look past the "big number" to evaluate the structure, tax impact, and true market value of any offer before you step into due diligence.

Peter Lopez
Jun 3


The No-Nonsense Guide to Buying Out Your Business Partner
Buying out a business partner fairly comes down to a few basics: check your agreement, settle on a realistic number, structure terms the business can actually support, and document everything clearly. This guide walks through the process in plain English.

Peter Lopez
May 22
![[HERO] How to Increase Your Business Value Before You’re Ready to Sell](https://cdn.marblism.com/iJcRPX63a1d.webp)
![[HERO] How to Increase Your Business Value Before You’re Ready to Sell](https://cdn.marblism.com/iJcRPX63a1d.webp)
How to Increase Your Business Value Before You’re Ready to Sell
You don’t wait until you’re selling the truck to change the oil. The best time to increase your business value is when you have no intention of leaving. Discover how to turn your business into a predictable asset that buyers will fight for.

Peter Lopez
May 15


The Ultimate Guide to Selling Your Business in 2026: Interest Rates, Market Timing, and Your Bottom Line
Thinking of selling your business in 2026? Discover how rising interest rates and changing market conditions can impact your business sale—and get practical tips to help you make the most of your exit. The Ultimate Guide to Selling Your Business.

Peter Lopez
May 13
![[HERO] Small Business Exit Planning: A Practical Roadmap to Selling on Your Terms](https://cdn.marblism.com/0H7wEf-4xo9.webp)
![[HERO] Small Business Exit Planning: A Practical Roadmap to Selling on Your Terms](https://cdn.marblism.com/0H7wEf-4xo9.webp)
Small Business Exit Planning: A Practical Roadmap to Selling on Your Terms
Most business owners don’t have an exit strategy until they’re already burnt out. Don’t wait until you’re "done" to start planning. Discover how Julian and Elena navigated the transition from operator to seller, and how to build a business that is actually sellable.

Peter Lopez
May 7


What is the best way to value a small business for sale?
Don't fall for the "Magic Number Trap." Whether you're in HVAC or tech, discover the most accurate ways to value your business for sale and why revenue isn't the whole story.

Peter Lopez
May 6


How to Value a Small Business (Without Hiring a Broker)
Stop guessing what your company is worth. From SDE multiples to EBITDA, this guide breaks down how to value a small business using real-world data, helping you move from a "magic number" to total negotiation clarity.

Peter Lopez
May 4


What Is My Business Worth? A Small Business Owner's Guide
Curious about your business's real-world value? From SDE to owner dependency, learn the five key factors that determine what a buyer will actually pay for your company.

Peter Lopez
May 3


The "Dirty" P&L: Why Your Accountant Might Actually Be Killing Your Sale Price
Think your accountant is a hero for keeping your tax bill low? Think again. While tax minimization is great for yearly cash flow, it can be a total value-killer when it’s time to sell. A "Dirty" P&L filled with personal expenses and aggressive deductions can scare off buyers and slash your business valuation by tens of thousands. Learn why your books need to be "clean" before you hit the market to get the price you actually deserve.

Peter Lopez
Apr 27


How to Avoid the Biggest SBA Pitfalls When Structuring Your Business Sale
Selling your business with an SBA loan is the gold standard, but it’s also a minefield of rigid rules. From "tax return reality" gaps to lease hurdles that kill deals in the final hour, here is how to spot the pitfalls and structure your sale to actually get it across the finish line.

Peter Lopez
Apr 10


All-Cash vs. Seller Financing: Which Is Better For Your Business Sale?
Every time I sit down with a business owner, whether it’s a guy like Mark, who’s been running a machine shop for thirty years, or someone like Linda, who’s meticulously planned her exit for a decade, the first thing they tell me is: "Peter, I want an all-cash deal. I want to hand over the keys, take the check, and never look back." I get it. After years of grinding, managing employees, and dealing with California’s ever-changing regulations, the idea of a clean break is incre

Peter Lopez
Apr 4


M&A Monday: The Simple Trick to Improve Your Profit Margins Using Automation Right Now
Happy M&A Monday! In California, keeping your profit margins healthy is a survival skill. This post explores a simple, high-impact "trick" for business sale preparation in California: automating your accounts payable. By streamlining your back office, you don't just save time—you boost your valuation multiple and hand over a more profitable, "turnkey" asset to a buyer. Learn how even small internal fixes can add six figures to your final sale price.

Peter Lopez
Mar 30


Using Your 401k to Buy a Business
Thinking about buying a business? You might be surprised to learn that your 401k could be a powerful tool to help you get there. Using your retirement savings to invest in a business is a bold move, but it can be a smart one if done right. Let’s explore how you can tap into your 401k to buy a business, what you need to know, and how to make the most of this opportunity. Understanding 401k Business Investment Tips Before diving in, it’s important to understand the basics. Your

Peter Lopez
Feb 4


Surviving the Scrutiny: Your Ultimate Guide to Business Sale Preparation in California
Preparing for a business sale in California? Due diligence is intense, but proper documentation can turn scrutiny into an advantage. Get a practical checklist for financial, legal, operational, and HR records—plus tips for keeping digital assets, customer info, and compliance in order for business sale preparation in California.

Peter Lopez
Nov 24, 2025


Wisdom Wednesday: Networking That Pays Off for Business Sale Preparation California
Strategic local networking is a secret weapon for business sale preparation in California. Learn how joining the right groups—Chambers, industry associations, peer networks—can boost your business value, connect you to professional advisors, and even help attract buyers, with practical tips for making connections that count.

Peter Lopez
Nov 20, 2025


M&A Monday: How to Find the Right Broker (And Spot Warning Signs)
Choosing the right broker for business sale preparation in California can make or break your deal. Learn key qualifications, warning signs, and tips to spot a partner who’ll protect your interests—and your bottom line.

Peter Lopez
Nov 17, 2025


Wisdom Wednesday: Personal Brand Power | How Owners Influence Business Value in California
For California small business owners, preparing for a sale means more than reviewing financials—it’s about your reputation. At Decipher Your Value, we’ve seen a strong personal brand add real dollars to a company’s price. Buyers measure your influence, industry relationships, and community trust. Your leadership and network can increase value—if you show it’s built into your team and not just tied to you.

Peter Lopez
Nov 13, 2025


M&A Monday: Legal Pitfalls to Avoid Before Listing Your Business for Sale
When it comes to business sale preparation California, most owners focus on financials, operations, and market positioning. But legal issues can derail even the most promising deals faster than you can say "due diligence." At Decipher Your Value, we've seen countless transactions stumble over preventable legal pitfalls that sellers didn't know existed.
The reality is that buyers are more sophisticated than ever, and their legal teams are trained to spot red flags.

Peter Lopez
Nov 10, 2025
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