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Decipher Your Value
Know what your business is worth — before you need to
Fair Valuations. Real Numbers. Zero Pressure.
L.A. Based
(775) 373-5214
![[HERO] Not all revenue is created equal...](https://cdn.marblism.com/9jabLCWshEm.webp)
![[HERO] Not all revenue is created equal...](https://cdn.marblism.com/9jabLCWshEm.webp)
Not all revenue is created equal...
If you’ve spent any time running a business, you’ve probably had that one client. You know the one. Their name pops up on your phone, and your stomach immediately does a somersault. You know the call is going to be about a "crisis" that isn't a crisis, a request for a discount on work already completed, or a complaint about a process they agreed to three months ago. But then you look at your P&L, see the check they write every month, and tell yourself, “It’s fine. Revenue is

Peter Lopez
Apr 23


M&A Monday: The Simple Trick to Improve Your Profit Margins Using Automation Right Now
Happy M&A Monday! In California, keeping your profit margins healthy is a survival skill. This post explores a simple, high-impact "trick" for business sale preparation in California: automating your accounts payable. By streamlining your back office, you don't just save time—you boost your valuation multiple and hand over a more profitable, "turnkey" asset to a buyer. Learn how even small internal fixes can add six figures to your final sale price.

Peter Lopez
Mar 30


Wisdom Wednesday: Personal Brand Power | How Owners Influence Business Value in California
For California small business owners, preparing for a sale means more than reviewing financials—it’s about your reputation. At Decipher Your Value, we’ve seen a strong personal brand add real dollars to a company’s price. Buyers measure your influence, industry relationships, and community trust. Your leadership and network can increase value—if you show it’s built into your team and not just tied to you.

Peter Lopez
Nov 13, 2025


Cleaning Up Operations: Streamlining, Systems, and Making Things Easy for a Buyer (Part 4 of 10)
Picture this: A potential buyer walks into your business and within 30 minutes, they understand exactly how everything works. Your processes are clear, your systems talk to each other, and operations run like clockwork even when you're not there. That's the power of streamlined operations: and it's what separates businesses that sell quickly at premium prices from those that struggle to find buyers. When you're preparing to sell, messy operations are like showing up to a job

Peter Lopez
Oct 11, 2025


How to Boost Your Multiple Before Selling (And Increase Your Business Value)
When business owners think about selling, they often focus on boosting revenue or cutting costs. But here's what really moves the needle: your valuation multiple. This single number — how many times your annual earnings a buyer will pay — can make the difference between a decent exit and a life-changing one. Multiples are how buyers translate confidence and risk into price. After working with over 100 business valuations, I've seen firsthand how the right moves can push a bus

Peter Lopez
Sep 7, 2025


7 Simple Ways to Boost Your Business Value Before You Even Think About Selling
"7 Simple Ways to Boost Your Business Value Before You Even Think About Selling"):
Simple, practical tips for small business owners to boost their business value—no sales talk, just straightforward advice anyone can use.

Peter Lopez
Sep 3, 2025
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