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Decipher Your Value
Los Angeles Based Business Valuation Specialist
Fair Valuations. Real Numbers. Zero Pressure.
(775) 373-5214


How to Value a Small Business (Without Hiring a Broker)
Stop guessing what your company is worth. From SDE multiples to EBITDA, this guide breaks down how to value a small business using real-world data, helping you move from a "magic number" to total negotiation clarity.

Peter Lopez
14 hours ago


Los Angeles Business Valuation: What Small Business Owners Need to Know
Navigating a business valuation in the competitive Los Angeles market doesn't have to be complicated. From understanding SDE to local multipliers, here’s what every LA small business owner needs to know to get the right price.

Peter Lopez
3 days ago
![[HERO] The Los Angeles Multiplier: Is Your Business Worth More Just Because of Your Zip Code?](https://cdn.marblism.com/EvLxts2E_kN.webp)
![[HERO] The Los Angeles Multiplier: Is Your Business Worth More Just Because of Your Zip Code?](https://cdn.marblism.com/EvLxts2E_kN.webp)
The Los Angeles Multiplier: Is Your Business Worth More Just Because of Your Zip Code?
I get this question a lot. I’ll be sitting in a coffee shop in Santa Monica or a warehouse in Commerce, and an owner will lean in and ask: “Peter, I’m in LA. Doesn’t that mean my business is worth a premium compared to some guy in the Midwest?” After eight years as a business broker and performing over a hundred valuations, I’ve learned that the answer is a classic "yes and no." But mostly, it’s about understanding the "LA Multiplier", the invisible force that either pads you

Peter Lopez
Apr 24
![[HERO] 10 Things to Know for an SBA Backed Sale](https://cdn.marblism.com/H38PH-Vwsa5.webp)
![[HERO] 10 Things to Know for an SBA Backed Sale](https://cdn.marblism.com/H38PH-Vwsa5.webp)
10 Things to Know for an SBA Backed Sale
If you’re looking to sell your business, there’s a high probability that your buyer is going to walk through the door with an SBA 7(a) loan application in their hand. In my eight years as a business broker and after performing over 100 valuations, I’ve seen this play out in every industry from machine shops in the Valley to boutique retail in Santa Monica. The Small Business Administration (SBA) doesn’t actually lend the money; they guarantee a portion of the loan for the ban

Peter Lopez
Apr 22


How to Avoid the Biggest SBA Pitfalls When Structuring Your Business Sale
Selling your business with an SBA loan is the gold standard, but it’s also a minefield of rigid rules. From "tax return reality" gaps to lease hurdles that kill deals in the final hour, here is how to spot the pitfalls and structure your sale to actually get it across the finish line.

Peter Lopez
Apr 10


Surviving the Scrutiny: Your Ultimate Guide to Business Sale Preparation in California
Preparing for a business sale in California? Due diligence is intense, but proper documentation can turn scrutiny into an advantage. Get a practical checklist for financial, legal, operational, and HR records—plus tips for keeping digital assets, customer info, and compliance in order for business sale preparation in California.

Peter Lopez
Nov 24, 2025


M&A Monday: How to Find the Right Broker (And Spot Warning Signs)
Choosing the right broker for business sale preparation in California can make or break your deal. Learn key qualifications, warning signs, and tips to spot a partner who’ll protect your interests—and your bottom line.

Peter Lopez
Nov 17, 2025


Understanding Business Valuation Services for Growth
Understanding Business Valuation Services for Growth | Decipher Your Value

Peter Lopez
Nov 10, 2025


How to Prep Your Small Business for Sale in 5 Steps (California Owner's Edition)
Selling your small business in California isn't just about putting up a "for sale" sign. The Golden State's complex regulatory environment and competitive market mean you need to get your ducks in a row well before you start fielding offers. Whether you're running a tech startup in Silicon Valley or a family restaurant in LA, proper preparation can mean the difference between a quick, profitable sale and months of frustration. The good news? Most of the prep work is stuff you

Peter Lopez
Oct 21, 2025


Surviving Due Diligence: What Buyers Will Dig Into and How to Prepare (part 8 of 10)
Due diligence isn’t just paperwork—it’s the part where buyers peel back every layer of your business to see what’s really going on.

Peter Lopez
Oct 16, 2025


How to Build a Business Buyers Can't Resist: What Makes a Business Attractive
Learn actionable ways to make your business irresistible to buyers—focus on clean books, repeat customers, easy-to-run operations, and other buyer-friendly essentials.

Peter Lopez
Sep 23, 2025


Pre-Sale Checklist: Legal, Financial, and Operational Steps You Shouldn't Skip
Make your small business sale-ready with this essential pre-sale checklist. Review key legal, financial, and operational steps to boost buyer confidence and smooth the sale process—no jargon, just practical tips.

Peter Lopez
Sep 22, 2025


The Role of Owners: Why You Need to Become Replaceable Before Selling
The Role of Owners: Why You Need to Become Replaceable Before Selling

Peter Lopez
Sep 20, 2025


The Impact of Customer Concentration on Business Value
Learn why relying on a few big customers can hurt your business’s value—and what you can do about it. Get simple tips to spot, address, and fix customer concentration risks before you sell.

Peter Lopez
Sep 17, 2025


Why Strong Systems Make Your Business Worth More
Picture this: You've built a successful business, but when you're out sick for a week, everything falls apart. Orders get delayed, customers complain, and your team is scrambling to figure out basic processes. Now imagine the opposite: you take a two-week vacation, and when you return, everything ran smoothly without you. Which business do you think a buyer would pay more for? Strong systems aren't just nice-to-have organizational tools. They're value multipliers that can sig

Peter Lopez
Sep 16, 2025


Growth That Sells: Strategies for Making Your Business More Attractive - Value Drivers Buyers Care About
Curious how to make your business more attractive to buyers? Discover the top value drivers—from profitability to customer base—and learn practical ways to boost your appeal before selling. Simple, actionable tips for small business owners!

Peter Lopez
Sep 15, 2025


Estate Planning & Business Value: What Every Owner Should Know
Estate planning for business owners starts with understanding your company’s true value. Find out the key steps to protect your legacy, simplify transitions, and prepare your business for the future.

Peter Lopez
Sep 14, 2025


Legal Steps You Should Take Before Selling Your Business
Selling your business isn't just about finding the right buyer and agreeing on a price. The legal preparation that happens before you even list your business can make or break the entire transaction. This kind of early preparation is one of the clearest indicators of sale readiness. From my experience working with business owners over the past eight years, I've seen deals fall apart at the last minute because sellers skipped crucial legal steps during the preparation phase. G

Peter Lopez
Sep 13, 2025


How to Use Your 401(k) to Buy a Business (Without the Headaches)
Buying a business often feels like a catch-22: you need money to make money, but getting that money usually requires already having money or jumping through endless loan hoops. If you've been building up your 401(k) for years, you might wonder if those retirement funds could help you become a business owner today. The good news? Yes, you can use your 401(k) to buy a business. The even better news? There are legitimate, IRS-approved ways to do it without getting hammered by ta

Peter Lopez
Sep 11, 2025


The Cost of Not Knowing Your Business Value
Not knowing your business value can cost you. Discover the risks, missed opportunities, and practical reasons every small business owner should know their numbers.

Peter Lopez
Sep 11, 2025
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