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Decipher Your Value
Los Angeles Based Business Valuation Specialist
Fair Valuations. Real Numbers. Zero Pressure.
(775) 373-5214


How to Value a Small Business (Without Hiring a Broker)
Stop guessing what your company is worth. From SDE multiples to EBITDA, this guide breaks down how to value a small business using real-world data, helping you move from a "magic number" to total negotiation clarity.

Peter Lopez
18 hours ago


What Is My Business Worth? A Small Business Owner's Guide
Curious about your business's real-world value? From SDE to owner dependency, learn the five key factors that determine what a buyer will actually pay for your company.

Peter Lopez
2 days ago
![[HERO] 10 Things to Know for an SBA Backed Sale](https://cdn.marblism.com/H38PH-Vwsa5.webp)
![[HERO] 10 Things to Know for an SBA Backed Sale](https://cdn.marblism.com/H38PH-Vwsa5.webp)
10 Things to Know for an SBA Backed Sale
If you’re looking to sell your business, there’s a high probability that your buyer is going to walk through the door with an SBA 7(a) loan application in their hand. In my eight years as a business broker and after performing over 100 valuations, I’ve seen this play out in every industry from machine shops in the Valley to boutique retail in Santa Monica. The Small Business Administration (SBA) doesn’t actually lend the money; they guarantee a portion of the loan for the ban

Peter Lopez
Apr 22


How to Avoid the Biggest SBA Pitfalls When Structuring Your Business Sale
Selling your business with an SBA loan is the gold standard, but it’s also a minefield of rigid rules. From "tax return reality" gaps to lease hurdles that kill deals in the final hour, here is how to spot the pitfalls and structure your sale to actually get it across the finish line.

Peter Lopez
Apr 10


All-Cash vs. Seller Financing: Which Is Better For Your Business Sale?
Every time I sit down with a business owner, whether it’s a guy like Mark, who’s been running a machine shop for thirty years, or someone like Linda, who’s meticulously planned her exit for a decade, the first thing they tell me is: "Peter, I want an all-cash deal. I want to hand over the keys, take the check, and never look back." I get it. After years of grinding, managing employees, and dealing with California’s ever-changing regulations, the idea of a clean break is incre

Peter Lopez
Apr 4


Using Your 401k to Buy a Business
Thinking about buying a business? You might be surprised to learn that your 401k could be a powerful tool to help you get there. Using your retirement savings to invest in a business is a bold move, but it can be a smart one if done right. Let’s explore how you can tap into your 401k to buy a business, what you need to know, and how to make the most of this opportunity. Understanding 401k Business Investment Tips Before diving in, it’s important to understand the basics. Your

Peter Lopez
Feb 4


Surviving the Scrutiny: Your Ultimate Guide to Business Sale Preparation in California
Preparing for a business sale in California? Due diligence is intense, but proper documentation can turn scrutiny into an advantage. Get a practical checklist for financial, legal, operational, and HR records—plus tips for keeping digital assets, customer info, and compliance in order for business sale preparation in California.

Peter Lopez
Nov 24, 2025


Wisdom Wednesday: Networking That Pays Off for Business Sale Preparation California
Strategic local networking is a secret weapon for business sale preparation in California. Learn how joining the right groups—Chambers, industry associations, peer networks—can boost your business value, connect you to professional advisors, and even help attract buyers, with practical tips for making connections that count.

Peter Lopez
Nov 20, 2025


M&A Monday: How to Find the Right Broker (And Spot Warning Signs)
Choosing the right broker for business sale preparation in California can make or break your deal. Learn key qualifications, warning signs, and tips to spot a partner who’ll protect your interests—and your bottom line.

Peter Lopez
Nov 17, 2025


M&A Monday: Legal Pitfalls to Avoid Before Listing Your Business for Sale
When it comes to business sale preparation California, most owners focus on financials, operations, and market positioning. But legal issues can derail even the most promising deals faster than you can say "due diligence." At Decipher Your Value, we've seen countless transactions stumble over preventable legal pitfalls that sellers didn't know existed.
The reality is that buyers are more sophisticated than ever, and their legal teams are trained to spot red flags.

Peter Lopez
Nov 10, 2025


Wisdom Wednesday: Building Buyer Trust: Why Transparency Wins Deals in California Business Sales
When it comes to business sale preparation in California, most owners focus on polishing their financials and tidying up operations. But there’s one crucial element that separates successful sales from deals that fall apart at the last minute: transparency. At Decipher Your Value, we've seen hundreds of business transactions over the years, and the pattern is clear—owners who embrace transparency from day one consistently achieve better outcomes than those who try to hide the

Peter Lopez
Nov 5, 2025


M&A Monday: How to Kickstart Business Sale Prep: Your First Five Steps
Thinking about selling your business? Whether you’re planning to exit in six months or five years, business sale preparation in California requires careful planning and strategic thinking. At Decipher Your Value, we've seen hundreds of business owners navigate this process, and those who start early always come out ahead.

Peter Lopez
Nov 4, 2025


How to Prep Your Small Business for Sale in 5 Steps (California Owner's Edition)
Selling your small business in California isn't just about putting up a "for sale" sign. The Golden State's complex regulatory environment and competitive market mean you need to get your ducks in a row well before you start fielding offers. Whether you're running a tech startup in Silicon Valley or a family restaurant in LA, proper preparation can mean the difference between a quick, profitable sale and months of frustration. The good news? Most of the prep work is stuff you

Peter Lopez
Oct 21, 2025


Life After the Sale: Planning Your Next Chapter (Money, Identity, and More) part 10 of 10
Life After the Sale: Planning Your Next Chapter (Money, Identity, and More) part 10 of 10| Decipher Your Value

Peter Lopez
Oct 19, 2025


Closing the Deal: What Actually Happens at Closing and What to Expect After (part 9 of 10)
Closing the Deal: What Actually Happens at Closing and What to Expect After (part 9 of 10)| Decipher Your Value

Peter Lopez
Oct 17, 2025


Surviving Due Diligence: What Buyers Will Dig Into and How to Prepare (part 8 of 10)
Due diligence isn’t just paperwork—it’s the part where buyers peel back every layer of your business to see what’s really going on.

Peter Lopez
Oct 16, 2025


Negotiation Prep: Understanding Leverage and Avoiding Rookie Mistakes (Part 7 of 10)
Get ready to negotiate with confidence. Learn how to spot your leverage, avoid rookie mistakes, and keep control during your small business sale—no jargon, just practical tips that work.

Peter Lopez
Oct 14, 2025


Creating the Best First Impression: How to Market Your Business to Attract Buyers (Part 6 of 10)
Creating the Best First Impression: How to Market Your Business to Attract Buyers

Peter Lopez
Oct 14, 2025


Prepping Your Staff: What, When, and How to Tell Employees About a Sale (Part 5 of 10)
Prepping Your Staff: What, When, and How to Tell Employees About a Sale (Part 5 of 10) | Decipher Your Value

Peter Lopez
Oct 12, 2025


Cleaning Up Operations: Streamlining, Systems, and Making Things Easy for a Buyer (Part 4 of 10)
Picture this: A potential buyer walks into your business and within 30 minutes, they understand exactly how everything works. Your processes are clear, your systems talk to each other, and operations run like clockwork even when you're not there. That's the power of streamlined operations: and it's what separates businesses that sell quickly at premium prices from those that struggle to find buyers. When you're preparing to sell, messy operations are like showing up to a job

Peter Lopez
Oct 11, 2025
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