Selling a business is one of the most important financial decisions you'll ever make. This playbook gives you the roadmap to do it right.
 
Written by Peter Lopez, Business Valuation Specialist and Founder of Decipher Your Value, this guide walks you through every stage of a small business sale — from understanding what buyers actually want to structuring the deal and calculating your walkaway number.
 
What's inside:
• The 2026 buyer landscape — what's changed and why preparation matters more than ever
• Buyer psychology — the 5 questions every serious buyer is asking about your business
• Sale readiness scorecard — assess exactly where you stand today
• Financial and operational prep — what to clean up before you list
• Deal structures explained — asset sale, stock sale, seller financing, and hybrids
• Your walkaway number — what you'll actually keep after taxes, fees, and structure
• A 7-step exit roadmap you can start following today
 
Who this is for: Small business owners who are thinking about selling in the next 1–5 years and want a clear, strategic plan — not generic advice.
 
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