Decipher Your Value
Business Valuations at a Fair Price
Los Angeles Based
(775) 373-5214
Is Your Business Losing Value?
Take a simple 10-minute value assessment to see where your business is strong — and where it may be quietly leaking value.
✓ Free • Private • No obligation
Most Business Owners Don’t Know Their Business Is Losing Value — Until It’s Too Late
Many owners assume that if revenue is stable and customers are coming in, their business must be healthy. But buyers, investors, and lenders look at very different factors.
Small weaknesses — unnoticed over time — quietly reduce what your business is worth.
• Profits that look fine — but don’t impress buyers
• A business that depends too much on you
• Revenue that feels steady — but isn’t diversified
• Systems that only work because “you make them work”
Your Business Is Judged on 7 Core Value Drivers
This assessment scores your business across the same areas professional buyers and valuation experts focus on.
Profit Strength
How solid is your profit, really?
Owner Independence
Can your company thrive without you?
Revenue Stability
How predictable is your revenue?
Customer Concentration
How concentrated is your customer base?
Systems & Management
Do you have systems and managers in place?
Growth Path
Is there a clear path for growth?
Market Position
Why do customers choose you?
In 10 Minutes, You’ll Know Where You Stand
When you complete the assessment, you’ll receive a clear score out of 35 — along with insights into what’s helping or hurting your business value.
✓ Your overall value-readiness score
✓ Your strongest and weakest areas
✓ Hidden risks buyers care about
✓ Practical ways to improve your position
Built by Peter Lopez, Business Valuation Specialist
This assessment is based on the same principles used in professional business valuations and buyer due diligence — not generic online scoring tools.
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I developed it after years of working with business owners across multiple industries to understand what truly drives value in the market.
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My focus is simple: help owners see their business through a buyer’s lens — long before they ever consider selling.
Ready to See Where Your Business Stands?
The assessment takes about 10 minutes to complete. Your responses are private and used only to generate your score.