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Are You Curious What Your Business is Worth?

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Independent, data-driven insights — without broker pressure or inflated promises.

Business Valuation Tools for Small Business Owners | Decipher Your Value
Practical valuation tools and expert guidance for small business owners

Decipher Your Value helps small business owners understand their business value without the cost or confusion of a certified valuation. Whether you want a quick DIY tool or a full expert opinion, we provide clear, market-based insights you can trust.

  • 8+ years advising business owners through sales and acquisitions

  • 100+ valuations completed with leading LA brokerages

  • Market-based multiples, not inflated certified fees

  • Straightforward pricing and upgrade option

About

My name is Peter Lopez

With 8+ years in business sales and 100+ valuations completed, I know how overwhelming the process can feel. My mission is to give business owners clarity, confidence, and practical tools to know their true value

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